The new Getzs.com
With the new Getzs.com re-design we have added many features to help you shop the way you want. We refreshed the design, making better use of your screen space. We’ve added new ways to shop while keeping the old ways the same. You can still shop by brand by clicking on a brand name at the top of the page or in the “All Brands” drop down menu. 
We made it easier to shop by category too. 
On the left side of most of the pages on Getzs.com you will see a “Browse” column. Here you can quickly jump to whichever category you are looking for. Want to see all of the Jackets Getzs.com has to offer? just click on the “Jackets” link under Apparel. This category listing will show all products regardless of brand. Only care to see products from one brand? When you visit a brand page, this side column will change to reflect the brand you are viewing. When it says “Browse in Brand” all those categories will apply just to that Brand. For example, if you browse to the Marmot brand page you will see links on the side such as “Fleece Jackets”, by clicking on this link you can browse all of Marmot’s Fleece Jackets that we carry.
If searching is more your shopping style, you will be impressed by our improved search and filter system. Our search looks at the product’s sku number, name, category, brand, and keywords related to that product. The search field can be as simple or advanced as you like it. If you know what product you are looking for just type the “SKU” number in the search field on the top left of Getzs.com and click search. This will take you directly to the product page where you can select your color and size and purchase. Our search algorithm has been improved to get you exactly what you are looking for. The longer and more precise your search sentence is, the more precise your results will be. However, if you prefer to search for something general like “boots” you can narrow your results down later with this completely new feature for Getzs.com.
Above your search results there is a new section called “Refine your Search” and that is what it does. 
It is a vary powerful product filtering system designed to quickly get you to the products you are looking for. From left to right you can refine your search by Brand, Gender, Categories, and Price. If you only want your results to be of a certain brand, click on the brand you want and the products from other brand will be removed from your results. Next to each brand, gender, category or price you will notice a number which reflects how many products will be displayed after clicking that link. If there are too many brands or categories to show on the screen there will be a “more >>” link, which when clicked will show you all the filters at once.
If you don’t know what brand you want you can filter your results by category. Say you search for boots but decide you only want to see steel toe boots. Simply click on the “Steel Toe” link under Work boots and all non steel toe boots will be removed from your results. You can combine as many filters as you want, each time you will have fewer but more refined search results. With just a few clicks you can quickly find all of Getzs.com’s men’s, Carhartt, waterproof, steel toe boots between $50 and $100. Each time you click a filter, that filter becomes bold telling you that you have selected it. If you filter down too deep and want to back up, click on any of your bold filters to remove it.
After filtering your results you can sort your results by relevance to your search term, by price, or name. Also new to Getzs.com is the ability for you to choose how many products you want to see per page. The filtering system is also available when you shop by category.
Need more advanced searching features? For the power user, we have added the ability to add special characters before or after a word in your search called modifiers. These charecters allow you to modify the results of the search before you even get to the filters.
By adding one or more of the following modifiers to you search you can refine and sort your results the way you like.
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+
A leading plus sign indicates that this word must be present in each product that is returned.
-
-
A leading minus sign indicates that this word must not be present in any of the products that are returned.
Note: The - operator acts only to exclude products that are otherwise matched by other search terms. Thus, searchs that contains only terms preceded by - returns an empty result. It does not return “all products except those containing any of the excluded terms.”
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(no operator)
By default (when neither + nor - is specified) the word is optional, but the products that contain it are rated higher and thus place higher in the results when sorted by relevance.
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> <
These two operators are used to change a word’s contribution to the relevance value that is assigned to a product. The > operator increases the contribution and the < operator decreases it. See the example following this list.
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( )
Parentheses group words into subexpressions. Parenthesized groups can be nested.
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~
A leading tilde acts as a negation operator, causing the word’s contribution to the product’s relevance to be negative. This is useful for marking “noise” words. A product containing such a word is rated lower than others, but is not excluded altogether, as it would be with the - operator.
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*
The asterisk serves as the truncation (or wildcard) operator. Unlike the other operators, it should be appended to the word to be affected. Words match if they begin with the word preceding the * operator.
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"
A phrase that is enclosed within double quote (‘"’) characters matches only products that contain the phrase literally, as it was typed.
The following examples demonstrate some search strings that use boolean full-text operators:
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‘work boot’
Find products that contain at least one of the two words. (ie. all ‘work shorts’, ‘work pants’, ‘winter boots’, ‘hiking boots’)
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‘+work +boot’
Find products that contain both words. (ie. all ‘work boots’, ‘work boot socks’)
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‘work +boot’
Find products that contain the word “boot”, but rank products higher if they also contain “work”. (ie. will not find ‘work shorts’ or ‘work shirts’ unless boot is present in product name, ‘work boots’ will rank higher then ‘hiking boots’)
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‘-work +boot’
Find products that contain the word “boot” but not “work”. (ie. if you are looking for boots but don’t want to see any work boots.)
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‘~work +boot’
Find products that contain the word “boot”, but if the product also contains the word “work”, rate it lower than if product does not. This is “softer” than a search for ‘-work +boot, for which the presence of “work” causes the product not to show up in your result at all.
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‘+(>hiking <work) +boot’
Find products that match “hiking” and “boot”, or “work” and “boot” (in any order), but rank “hiking boot” higher than “work boot”.
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‘390*’
Find products with skus that match “390”, “3902”, “3903”, or “39033”. Great for matching skus that you don’t remember vary well.
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‘"Waterproof Boot"’
Find products that contain the exact phrase “Waterproof Boot” (for example, products that contain “Steel Toe Waterproof Boot” but not “Waterproof Steel Toe Boot”).
I hope you enjoy all the new features of Getzs.com and we would appreciate greatly any feedback, bugs, or comments you can give us. Post a comment to this blog or email me directly, my name is Jeff at (jeff@getzs.com).
Thank you and enjoy the new site.